“Which side note, when you are picking your brand colors. Pick colors that you can easy get a hold of and that represent your daily lifestyle.”
First if you missed the first part of the series Perfect Instagram Lighting Setup, make sure to check it out. Alright guys let’s chat about styling Outfit of the day for your Instagram or for blog posts. Styling for me is not something that came instantaneous for me. It’s something I have had to practice at and I’m still practicing even as a my 9-5 as a full time stylist. Then, when I started selling my business selling styled stock photography, I thought I had to go with what was popular at the time. Which were overly busy styled images. I did not know or think that there was room for minimalist images. But as I came to know myself and hone in on my brand, I knew that minimalism spoke to me the most and was the route I had to take. Along the way I have found some key things I always try to incorporate into my OOTD images.
- ~Color. First and foremost I think of color. What colors represent my brand color story. For myself it’s Tan, Blue, Grey, black and white. So, I always try to stick with those colors. Because those are the main colors I wear, it’s pretty easy to find pieces. *Which side note, when you are picking your brand colors. Pick colors that you can easy get a hold of and that represent your daily lifestyle.
- ~Story – Then, I think what is the story. What am I trying to convey with this outfit. Is it an everyday look, am I packing for a trip…… Whatever the story is, will help me determine what pieces, props and background I need.
- ~Background – For background, I usually try to keep it simple. My images are more on the lifestyle side. So, I usually try to use my bed or some type of fabric to give more life to the image. Again, think about your brand and your outfit story to figure out what kind of background would work best.
- ~Rule of three– When it comes to styling. I usually follow the rule of three. I start with three pieces. And from there I will add and subtract items. For myself that usually means starting with a top, bottom and shoes. Because for the most part that would be a complete outfit. Then from there I have my add on items. Which is usually a purse, jewelry, book, hat, or magazine. But when I include these add on’s again I am thinking about color and story( see a theme 🙂 ) and of course keeping it clean and minimalist.
* And if you feel really stuck when it comes to placement, my favorite place for inspiration is Pinterest. Type in OOTD or Flatlays!
I hope this tips help you out! Comment below if you have any questions and be on the lookout next week for the next post of the series